If you are planning to start an event blog that makes you $10-$15K within a week then you are in the right place.
This is the ultimate guide to event blogging where you’ll learn all about it including how event blogging works and step by step guide to creating an event blog that makes you money.
In short, event blogging is all about choosing an event such as Black Friday, Big Billion Days, Dipawali, etc, create a blog around it, pour content to the blog, rank the blog on search engines, Monetize the blog and make money during the event.
In this guide, I’ll teach you how to do event blogging effectively and make money from it.
But first, let us see some benefits of event blogging,
- Existing bloggers can do it for additional income.
- Compared to general authority blogs, event blogs need fewer SEO efforts and easily rank on search engines.
- If your keyword selection is right then you will easily rank on search engines with just a few backlinks.
- It’s easy to create an event blog and writing content on it compared to general blogs.
- You will learn about other benefits later on in this guide.
That’s why event blogging is so popular among bloggers these days.
But before reading this article, don’t forget to checkout the tools I use to earn my smart money.
What is Event Blogging?
Event blogging is a blogging technique in which the blogger focuses on an upcoming event and creates a blog around it, ranks it on search engines, and earns money by monetizing the blog when traffic comes to the blog during the event.
Disclosure: This post may contain affiliate links, which means we may receive a commission if you click a link and purchase something that we recommended. Read more about Affiliate disclosure here.
Maybe event blogging is a new term for you or you don’t have enough knowledge about it, but, it’s not a new thing for us.
Me and my team have done event blogging several times and made thousands of dollars for each event within a week or two.
Not just me, but many other bloggers are doing it and making instant earnings during the event occurs.
So, along with traditional blogging, it’s a good way to earn an additional income online.
How Does an Event Blog Work?
An event blog is a form of a micro-niche blog where the blogger publishes event-only content, ranks the blog through On-Page and Off-Page SEO, monetizes the blog, and waits for the event.
When the event comes, people search for event-specific keywords.
If the blog is ranked for the keywords they are searching for, the blog will show up on the search engine, people land on the blog, purchase products and services from the blogger’s affiliate links, see advertisements on the blog.
That’s how the blogger makes money.
Let us understand the process by an example.
In India, Flipkart Big Billion Day is very popular. It’s a sitewide sale week that comes every year in India.
During Flipkart Big Billion Day, customers are eager to purchase products from Flipkart because Flipkart offers great deals to the customers.
You can create a blog about Flipkart Big Billion Day and pour all the information regarding this event into your blog.
But first, you have to do keyword research for the seed keyword “Flipkart Big Billion Day”. You should focus on long-tail keywords to rank with fewer efforts on search engines.
In the later sections of this blog, I will show you how you can do keyword research for event blogging.
Once you start ranking for some of the keywords on Google, add Flipkart affiliate links on your blog and wait for the event.
Flipkart Big Billion Day starts in mid-October and runs for a week.
When the event starts, you can see a spike in your blog traffic and that’s when you start earning from your blog.
If you rank for some keywords that get high traffic during the event then you can earn thousands of dollars in just one week.
That’s how event blogging works.
I have just given one example of an event. There are many from Flipkart Big Billion Day to Black Friday, Dipawali, Holi, Christmas, Cyber Monday, and many more.
Is Event Blogging Dead?
In the next chapter, we’ll learn how to create a successful event blog. But before getting started, let us discuss a very important question.
Is Event blogging dead?
The concept of event blogging came to India 3-4 years ago and the bloggers who first done it made millions of dollars. But soon the big publisher houses realized the potential of this blogging method and started capturing the market.
As those media houses had more domain authority and advertisement power, they captured most of the markets of Indian event blogging.
That’s why some of the bloggers left event blogging and started rumoring that it’s dead.
However, several niches are still untouched by big media houses that you can tap to make huge money without working hard.
I’ll also show you some of those niches in this article as well as how to analyze them. So keep reading…
Well, the answer to the question “Is Event blogging dead?” is a big “NO”, however, you’ll face more competition than 3-4 years ago. Which is natural.
Still motivated and curious about event blogging?
Okay, let’s begin the most interesting part of this guide…
How to Create An Event Blog and Make Money with Event Blogging
To create a successful event blog you need to follow a bunch of processes. In this section, I have described the processes from the beginning to the last.
I have divided the whole process of making a successful event blog into 10 parts.
- Choosing your niche
- Keyword analysis
- Choosing domain name
- Choosing the best web hosting
- Setup your event blog in WordPress
- Create sales funnels
- Write quality content
- On-Page SEO
- Off-Page SEO
- And, Optimizing content every year
After learning the whole process, you’ll be able to start an event blog and make it a money-making blog.
That can make you $10-$15k within 1-2 weeks every year without working hard.
Well, let’s discuss the first part of this process
1. How to Choose and Pick an Event Niche (With Some Popular Event Blogging Niches)
A niche is an area of interest that a group of people follows. Such as “trimmer” is a niche that men follow and search for their shaving needs.
However, in event blogging our niche will be a particular event around which we create our event blog.
Now, when the event comes and your blog has already ranked for the keywords related to that event, people start visiting your blog and clicking on your affiliate links and advertisement. That the way an event blogger makes money.
Now the question is, how would you find low competition and high volume event niches?
The truth is, most of the niches are already covered by authority blogs and media houses. Choosing a perfect event niche is tough yet not impossible.
You need the below2 tools to find your niche.
- SEMRush SEO tool
- Google Trends
SEMRush SEO Tool
SEMRush is an overall SEO tool that you can use to analyze a niche. SEMRush’s unique topic research tool allows you to research the competition and volume of the given topic or niche.
With this tool, you can discover dozens of content ideas to create engaging content that your audience love to search for. You can find popular topics, headlines, and questions asked online to draw up a successful traffic-driven editorial plan.
You just have to write down the popular events (Don’t worry I will show you those events below) in your diary and put them one by one inside the topic research tool.
SEMRush will show you the competition and volume of the event and related popular topics, headlines, and questions with all the stats.
Without SEMRush’s “Topic Research Tool” you cannot find out the real competition of an event. So, I would recommend you get SEMRush before starting your event blog.
- Smart Income Sutra offers an exclusive SEMRush 14 days Trial that you can join to research your niche.
Google Trends is a free trend research tool very effective in researching the trend of a given topic.
When you put the event in the search bar and hit enter, you will see the trend line which indicates if the event is in uptrend, downtrend, or consolidated.
You should always choose an uptrend event. The uptrend line indicates that the popularity of the event is increasing. You can analyze the event with different time frames from 12 months to forever.
I suggest, always check the trend of the event with Google trends before go with it.
2. Keyword Analysis for Event Blogging
A keyword analysis is not something that can be covered in a short discussion. However, I will try to give you as much information as possible in this section.
Here we are discussing event blogging so I will show you how you can implement keyword analysis in this.
The essence of the keyword analysis is finding low competition and high volume keywords related to the event.
There are 4 types of keywords you should find out.
- Seed keyword
- LSI keywords (Latent semantic indexing keywords)
- Buying intent keywords
- Long-tail keywords
A seed keyword is the main keyword of your blog. For an event blog, it would be the event itself. So, finding your niche/event will solve this problem. By finding your event you can also get your seed keyword.
Like, for “Flipkart Big Billion Days”, the seed keyword should be “Flipkart Big Billion Days” or “Big Billion Days”, whichever has more search volume and low competition in the SEMRush keyword research tool.
After finding out your seed keyword, you have to find the related keywords, such as buying intent keywords, LSI keywords, and long-tail keywords.
LSI or Latent Semantic Index(ing) is a computer program used by search engines designed to learn a wide variety of synonyms based on website content.
It’s a method in which search engines use mathematical techniques to find relationships between words and concepts within the content.
However, Long Tail Pro is the best tool for finding out LSI and long-tail keywords but if you want a full package of keyword research, competitor research, niche research, and other SEO tools then you should go with SEMRush.
Whatever SEO tool you use, it’s very easy to find out LSI keywords with them. You will get an option to find out LSI keywords for your SEED keywords
Just put your seed keyword on the search box and hit enter, choose LSI from the options, and Bammmm.
You’ll get hundreds of LSI keywords that you can use in your article to rank on Google. I will show you later in this article, how you have to implement those LSI keywords on your blog.
Remember: LSI keywords are one of the most important ranking factors in Google and other search engines. These keywords help them to analyze the content and sort out the topic for ranking for related keywords. So, instead of using the seed keyword repeatedly in the article, you should naturally use LSI keywords to generate strong ranking signals.
Buying intent keywords
Buying intent keywords are those people search for when they are ready to buy a product. These keywords are the real gems.
If you would be able to rank for any buying intent keyword for your selected event then you will just print the money.
Here are few examples,
- Buy Samsung J6 Mobile
- Samsung J6 Mobile Price
- Checkout Samsung J6 Mobile
- Buy online Samsung J61
In short, which keyword teases the visitor to buy something is a buying intent keyword.
Unfortunately, they are high competition keywords so finding a low competition buying intent keyword is not that easy.
Shopping websites such as Amazon, Walmart, etc use them under their SEO and advertisement campaigns. Competing with these big players is impossible for a small blogger like you and me.
But, you should try to find out with the SEO tools I have mentioned above. Who knows, you will mine a real gem?
After all, a good keyword can make you millions of dollars.
Any keyword that consists of 3 or longer words is called a long-tail keyword.
It can be an LSI keyword, a buying intent keyword, or a keyword consists of a seed keyword. using long-tail keywords is a very important ranking signal for search engines.
By using them in various parts of your blog articles, you will tell Google about which topic the article is related to.
Finding out the low competition and high search volume long-tail keywords is not easy without using professional tools.
So, I suggest you use Long Tail Pro to mine these keywords for your selected event. Long Tail Pro is specially built to find out long-tail keywords.
With this tool, you can get hundreds of keyword variations with all stats.
Well, above I have described how you can get different types of keywords for your event blog. Use an excel sheet to sort and save your keywords as per competition and search volume.
You will need these keywords in our SEO section below.
Now let us choose a domain name for your blog.
3. Choose a Domain Name for your Event Blog
A domain name is the website address where your visitors land to see your website.
It’s just like the physical address of your house or office where people come to meet you. Registering a domain name is the first step of creating a website or blog.
Choosing a domain name is not an easy task, “If you are planning for a long-term authority blog“, but it’s not hard for micro-niche and event-based blogs.
I won’t go deep about registering domain names here, however, if you want to know more you can read my article, “Register free Domain Name now [Step-by-step Guide]“.
Now let me share with you some points that you should keep in mind when choosing a domain name for event-based blogs.
- Name of the event must be included in the domain name, such as blackfridaywatch.com, bigbilliondaysale.com, etc.
- Do not use only the event name. It comes under black hat SEO and Google can penalize your website.
- Always register for .com, .Net etc top-level domain extensions. IF you are targeting a specific country then it’s better to choose country specific domain extensions such as .in, .US, .UK etc.
This article will also help you choose the best domain name for your blog.
4. Choose Web Hosting Plan
Now, when you have registered your domain name with the registrar, it’s time to buy some space online to host and serve your website.
When you search online you will find thousands of web hosting service companies but I would suggest only go with reliable and fast web hosts.
Web hosting service is the key to the success of any website. A bad web host can ruin your blog.
My story with a bad Web host
I remember, when I was starting my first website, I have chosen a local web host due to their cheap rates.
After 2-3 months my website went down. I contacted the web host. Do you know what they said?
Our old server was crashed so we are now on a new server. Please upload your website to the new server. I asked them for my website back up but they didn’t give me that.
So, always choose a web host who is responsible for you.
I would always recommend Bluehost to my readers. I have been using their service for the last 3 years and getting excellent support and service.
5. Start your Event blog on WordPress
Now when you have your domain name, web hosting service, and the keywords ready it’s time to create your event blog on WordPress.
First off, you have to connect your domain name with the web hosting by configuring the DNS in the domain registrar’s dashboard.
This article will help you with this.
After connecting your domain name with the web hosting service, you have to install WordPress on your web host’s control panel.
WordPress is a CMS (Content management system) which is very famous for creating blog websites.
You can refer to this article to set up and configure WordPress in the web hosting control panel.
If you are not a technical guy then you can get Bluehost’s WordPress hosting plans. It’s very easy to install WordPress in the dedicated WordPress hosting plans by Bluehost.
6. Write quality Content (Create 10-15 in-depth articles)
If your blog posts are of low quality then people who land on your blog will hit the back button of your browser and never come back to your blog again.
When the search bots see people are frequently bouncing back from your blog then they think your blog is not relevant to the keyword people are searching for and make your blog post ranking down.
So, you need to create high-quality content that no one has created before.
Here are some important points to consider before writing your blog posts.
- First, you should open the first 10 posts that are already ranked for the keyword around which you want to write the blog post. You must write the content much more in-depth and longer than those 10 articles.
- Using LSI keywords will make the search bots understand the topic so always use relevant keywords.
- Write the post title and meta description that not only convince the user to click on your post but also doesn’t disappoint them after opening the post. A relevant and informative meta title and description will do this.
- Use proper subheadings, bullet points, and readable fonts.
- Brian Dean from Backlinko says that using thin paragraphs of one or two sentences makes the post more readable than big paragraphs. I also use this technique in my article and that’s really improved my bounce rate and on-page time.
- Use images and videos along with the texts to tie the reader with the article. Images and videos dramatically improve the read time.
Well, these are some of the important points you should keep in mind before writing content for your blog. I hope you will write high-quality blog posts using these methods.
Now it’s time to do SEO or search engine optimization. As event blogs are micro niche sites so you don’t want to spend money on ads. That’s why SEO becomes the main traffic channel for this.
In the next two chapters, we’ll read about on-page, technical and off-page SEO.
7. On-Page SEO and Technical SEO
IN this chapter we’ll read about two types of SEO – On-Page SEO and Technical SEO. These two SEO methods are done inside your blog so that called on-page SEO.
On the other hand, Off-Page SEO is done outside the blog that means you can do off-page SEO without opening your blog.
Well, if you want to know more about both types of SEO methods then read my article, “Difference Between On-Page SEO and Off-Page SEO“.
Now, let’s first discuss,
Technical SEO is applied to your whole website so also called on-site SEO.
In this, you have to optimize the homepage title and description, implement Robots.txt files, etc, managing redirects, changing the permalink style in WordPress, etc.
On-site SEO once done should not be changed frequently. Some parts of On-Site SEO such as redirection, Robots.txt, and permalinks should not be changed once setup. Otherwise, you would break the website
There are tons of articles on the internet about technical or on-site SEO so I won’t go deep inside here. You can refer to an article like, “On-Site SEO by Moz” to understand it.
On-Page SEO is done inside your blog content and blog page so it’s the process that you have to do with every article.
In this, you have to optimize your blog post meta title, meta description, H1, H2 titles tags, content, image alt tags, etc with proper and relevant keywords.
You should arrange your blog post according to these points. Also, I suggest using Yoast SEO plugin for WordPress that helps you quickly do all your on-page SEO.
- First of all, use the main keyword of the article in the meta title and description. But don’t do keyword stuffing. Keep them natural.
- The same thing should be done with the H1 title tag. You should use the main keyword in the H1 title tag naturally.
- For H2 title tags, you should not repeat the same keyword in more than two H2 titles. Instead, use LSI and phrase match keywords in them.
- Use main keywords and LSI keywords properly in the paragraphs without keyword stuffing.
- Use LSI and main keywords in image alt tags and always use images that relate to the alt tag title.
- One more thing I want to add here. Always use the main keyword in the first paragraph and near the last paragraph of the article. This creates a strong SEO signal. But again do it naturally that doesn’t compromise with the reading quality.
Now, you know how to create well SEO-optimized quality content. The free Yoast SEO plugin will help you in all the steps of on-page SEO for your articles.
It’s time to learn Off-Page SEO for your event blog.
8. Off-page SEO (Build Quality Backlinks, Guest Posting, Blog Commenting, etc)
Off-page SEO is very important for event blogging. As micro niche sites do not have much authority to rank quickly on Google, backlinks, social sharing, etc help them to gain some authority within a few months.
There are several things in off-page SEO but in this guide, we’ll focus on Backlinks and social sharing. These two are sufficient to gain domain authority for event-based blogs.
Backlinks are the inbound links that point to your website pages by other websites. If someone likes one of your blog articles and link back that to their articles then it’s called a backlink.
Backlinks are of two types – Do-Follow backlinks and No-Follow backlinks.
Do-follow backlinks are traceable by the Google bots and send link juice from the source URL to the linked URL so gaining do-follow links is the toughest part of SEO practice.
Generally, website owners don’t give you do-follow backlinks without any favor. You have to give them some favor like monetary favor, guest posts, link exchange to your other websites.
However, giving money or links against a link is a type of blackhat SEO and Google can penalize you. So always focus on the content. People say, content is king, and I also agree with them.
If your content is extraordinary then people link back to your articles and you will get backlinks without any extra effort.
But, for event blogs where the scope of creating a lot of great content is not possible, you have to go with the above blackhat techniques.
However, when possible, always try to get the link naturally.
Nofollow links also contribute to improving off-page SEO however not so effective as do-follows., yet you should get some to balance your link profile.
Social sharing is another great way to get traffic, links, and domain authority. If you have written good content and share them on social media channels then definitely you will get some re-shares, mentions, etc.
These things are very useful in increasing domain authority.
So, I always suggest my readers share their content on social media channels.
You can read my definitive article on social media marketing here.
9. Create Sales Funnel using ToFu, MoFu, and BoFu Techniques
If you are planning for email marketing or social media marketing for your event blog then you must know about ToFu, MoFu, and BoFu sales funnel strategies.
ToFu, MoFu, and BoFu sales funnel method used by sales and marketing professionals to serve their content and sales pitch according to the customer’s current phase of the purchase decision.
ToFu is the top of the funnel, MoFu is the middle of the funnel and BoFu is the bottom of the funnel.
In this phase of the funnel, the marketer provides blogs, white papers, and eBooks, and social media posts to provide value to the customer.
In this phase he provides educational resources, webinars surveys, and promotional materials. He also includes his product suggestions.
This is the final stage of the funnel where the marketer goes for the sale.
You can implement this strategy in your event blogging. In the first phase (ToFu) 1-2 months before the event, you will educate your email subscribers or social media followers.
In the second phase (MoFu), 15-7 days before the event you can send them webinars, surveys, and promotional offers.
And, in the last phase, just before the event you will send them a direct buy offer.
To implement this strategy, you need to collect their emails from your website. So, you need a good and reliable email marketing service.
I use and recommend my readers GetResponse, as I have been already doing my email marketing with them and am very satisfied with them.
Email marketing is decades-old yet the best marketing strategy. Statistics say the median ROI for email is 122%, on the other hand, ROI for social media is only 28%.
So, signup for the free 30 days trial of GetResponse, start collecting emails on your website and implement the above method in your email marketing strategy.
You will amaze by the conversion you get from email marketing.
10. Optimize your content and update Every Year
Now your event blog is ready and running. You are collecting emails of the visitors, and sending them informative content on weekly basis.
When the event came, you asked them to buy your affiliate products by email. And, also got a decent income from the sales.
Event finished. Now what? What would you do with that event blog? Will this blog again give you income during the event next year?
Yes, only if you optimize your content for the next year.
See, every year the persona of any event changes. New products launched, new content introduced, new things done.
Well, the essence of the event does not change but you have to optimize your blog for the next year. You have to add new products, rewrite content with a new persona, and do other adjustments to make it relevant for the next year’s event.
If you do this, you can earn money from the same event blog every year.
Here we have completed the 10 steps event blogging guide. Now let me show you the monetization methods for event blogging.
I have already shown you some glimpse of the affiliate marketing method in the sales funnel strategy above, but will also discuss it below in detail.
My Earning Report from Event Blogging
Here I have shared some of my affiliate and advertisment earning screenshots from event blogs.
I hope these screenshots will motivate you to do event blogging.
Okay, let us discuss how you can monetize your event blogs and earn like me.
Monetization Methods For Event Blogging
Just like authority blogs, event blogs have multiple monetization opportunities. You can use one of them or the combination of all the methods to monetize an event blog.
In this chapter, we’ll discuss all the possible monetization methods suitable for event blogs.
Mainly any blog has 3 monetization methods.
- Display PPC ads
- Affiliate marketing
- And Sponsored reviews
Display ads or pay-per-click (PPC) ads are the oldest monetization methods for websites. Years before when there were no other earning opportunities for websites, display ads were there.
In display ad method, companies contact advertisement mediators such as Google ads to put their banner ads on websites registered with them as advertising partners.
When someone clicks on those banners, websites get paid.
For example, if you have registered your website or blog with Google ads, they put ad banners on your website where different display ads will be shown. When someone clicks on them, you will get paid.
The ad rates will be decided on various factors such as the product cost, niche demand, customer relation, etc. High price niches where the age of customer relationships is also high pay high CPC. such as insurance, loans, web hosting services, etc.
Although, display ads are great earning source for authority websites they would not be for event blogs. Because you can’t rely on an earning source that makes you some cents a click and also seasonally during the event.
It’s best for the websites or blogs which have high traffic throughout the year but not best for event-based websites.
If you are thinking of making big money from event blogs by putting display ads then I would tell you, it’s not the best deal.
So, what’s the best deal for you?
Here it is,
Affiliate Marketing (Search Deals and Coupons)
Affiliate marketing is the key to make six or seven-figure income from blogs, Youtube channels, and email marketing.
Affiliate marketing is simply a commission-based marketing method in that companies give commissions to marketers who help them to sell their products.
Bloggers, YouTubers, and social media influencers put the product link they get from their affiliate dashboards.
These links keep track of all the sales made through you and whenever a sale is made, the commission will deposit to your affiliate dashboard that you can redeem through various channels such as Paypal, Payoneer, and direct bank account deposits.
The beauty of affiliate marketing is, the commission rate is much higher than display ads. Companies pay anywhere from 10% to 50, 60, or 70% top their affiliate for selling their products.
In some affiliate programs, companies pay 100$ for their first sale to their affiliate.
Also, there are several high ticket affiliate programs available there that can make you $200 to $1000 in just one sale.
So, how would you implement affiliate marketing in your event blog?
STEP 1 (Signup with affiliate programs) – The first step is to signup with various affiliate programs related to your niche. You can search for these affiliate programs by just putting a search query like this on Google.
- “Niche” affiliate programs
- “Niche” partner programs
You can also join affiliate marketplaces such as Clickbank, Amazon, Share a Sale, and Commission junction, etc. In these marketplaces, you can find tons of affiliate marketing programs related to your niche.
For India, you can Join the VCommission affiliate marketplace.
STEP 2 (Put affiliate links to blog) – Now when you have signed up for some affiliate marketing programs, it’s time to put your affiliate links to your blog.
You can do this by hyperlinking your product mentions in your blog posts. When people come to read your blog post, click on those links and buy the product you will get a commission.
You can also run an email marketing campaign to promote the affiliate products. Above, we have already discussed the email marketing strategy in this article.
Affiliate marketing is a very simple online earning strategy that can make you a six-figure income.
Note for event bloggers: You should find coupons and deals for the products and services related to your niche and promote them on your event blog during the event. People are eager to buy those products and services that offer coupons and deals.
So, if you introduce deals and coupons in your blog along with your affiliate links then the chances of buying the product will dramatically increase.
Sponsored Reviews and Product mentions
Another high-paying earning strategy for event bloggers has sponsored reviews and product mentions.
Sponsored reviews are an income strategy in which bloggers write review articles against a fee. Companies reach out to bloggers to write sponsored reviews and product mentions against a fee.
Bloggers can also reach out to the companies to get sponsored reviews and product mention opportunities.
But the problem is, you need a high-traffic blog to get sponsored reviews. You need at least 20k page views a month to find sponsored post opportunities.
I am already doing this on my blogs and earning a good income.
You can create a page regarding “you are accepting sponsored reviews and product mentions”. With time you will start getting sponsored review opportunities in your email.
You can also use Ninja Outreach to contact directly with the companies.
Note: In event blogs, you should choose a high-traffic niche to get sponsored review requests.
Pros & Cons of Event Blogging
Although event blogging is a great way to earn money online, it has some limitations. In this section, we will discuss the Pros and Cons of event blogging.
- Event blogging can make you thousands of dollars within a week during the event. I am one of those bloggers who are making a ton of money through event blogging in a short time.
- Event blogging does not need daily work like regular blogging. You just have to create the website, write some useful content for the readers, do on-page and off-page SEO, and optimize your website from time to time to make the content fresh.
- It’s like a one-time investment that makes you money every year during the event. Of course, you have to optimize your content as per the demand but it doesn’t take more than a week or two in a year.
- You can diversify your income with event blogging.
- It’s best for part-time bloggers who don’t have much time in hand.
- Today, when niche-specific search in high demand event blogging is the future of the market.
- As it does not take more than a month to start an event blog and pour some good content into the blog, you can manage multiple blogs simultaneously.
- You can start an event blog with just a few dollars a year so it’s cost-effective too.
- Event blogging can generate income only during the event. So, if you want to establish a blog that gives you regular income then you should avoid event blogging.
- It’s not for newbies. You have to do several different things in a short time period such as creating great content, building backlinks, etc. All these things need good expertise in the field. I suggest, first learn enough then start.
Things to Remember Before Starting An Event Blog
Here are few things you should remember before starting an event blog.
Blog Content Should be Useful and Original
Content is king.
The first intention of a blog reader is to consume content, not buying something. So, you must provide in-depth, user-friendly content and original so that they spend their time reading your blog.
Google monitors user behavior such as reading time on the website, bounce rate, etc. User behavior is one of the most important ranking signals.
So your blog content should be original and useful for the users.
Original and useful content also earns natural backlinks and social shares for your website. People like to share and link back to original and useful content.
Plan for Long Term
However, we are talking about event blog which earns you only during the event even you should plan your blogging strategy for the long term.
If the event you chose comes every year then the blog will generate income every year during the event so always keep update the content.
Change timestamps such as year etc in your posts, meta titles, etc to the current year. Don’t get domain name reflecting any time frame such as “blackfriday2022.com”. Instead, use “blackfirdaysale.com”.
Do it in Advance
Always do the things in advance otherwise you will not get the benefit of SEO. Create your blog at least 6 months before the event.
Start getting backlinks before the event and also write blog posts months before the event.
Search engines need at least 3-4 months to analyze the content on your website and rank them. SO, do the things in advance if you want to catch the event.
Also, try to get the coupons and deals in advance of your competitors.
Don’t do Back Hat SEO
Event blogs need a good backlinks profile to rank on Google. So people try to get backlinks in unnatural ways such as buying links from spam websites etc.
They also try keyword stuffing in the content. They copy the copyrighted content on the web.
These practices are part of black hat SEO and not long-lasting.
See, Google observes all those things. It has several eyes over the web. So don’t try to fool Google otherwise it will penalize your website.
Watch and Observe What Your Competitors are Doing
If you want to be in the race, it’s very important to observe your competitors and take action as per the requirements.
You can read their blogs for the content idea and write better content than them. You can use SEMrush’s competitor research to hack their backlink profile and get an idea of how they got the backlinks.
There are several ways to observe your competitors.
If you don’t know who are your competitors then you can use again SEMRush to get them. Just put the seed keyword or event name in the search box of the competitor research tab and hit enter. You will get the websites that are ranked for your seed keywords.
Those are your competitors.
You can also use Google search to do this.
General FAQs About Event Blogging
Do I need a domain and web hosting plan to start an event blog?
Yes, you need a domain and web hosting plan to get started for event blogging. I have already given the recommendations about the best web hosting service provider and domain registrar above. Please refer the section numbers 4 and 5 above for details.
Which one is better between event blogging or regular blogging?
Of course, regular blogging gives you regular money, but if you want some extra money in a short period of time then there is nothing better than event blogging.
Also, regular blogging needs daily effort where event blogging doesn’t need daily attention but from time to time maintenance. So, for part-time blogger event blogging is better.
What is the future of event blogging?
We cannot separate the future of event blogging then the whole blogging field. The fact is, today blogging is a growing business. So the future of blogging is bright and hence event blogging too.
Most important: Can I do event blogging on my existing blog?
I suggest no, you should get a new domain to start with event blogging.
However, you can implement some parts of event blogging on your existing regular blog. Such as you can introduce deals and coupons related to your blog readers and email list subscribers during the event.
But, you cannot replace your regular blog with an event blog.
Conclusion: Event Blogging
Well, above we have discussed the whole event blogging from starting an event blog to getting sales.
Now it’s time to implement them and start your own event blog.
Let me know if you have any questions about event blogging that I forgot to add to this guide. Also, if you start an event blog after reading this guide, please share your journey with us.
The comment section is waiting for your queries and event blogging story.
Do share this guide with others on social media. It will encourage me to write other helpful articles.
All the best…