If you want to start dropshipping for the United States, one of the first steps you have to take is finding a profitable dropshipping niche for the United States that has a good amount of traffic with a high conversion rate.
BUT, the problem is, finding a lucrative dropshipping niche for a competitive country like the United States is not so easy. You have to do deep research on various niches to get a profitable one.
Well, don’t worry, in this article, I will give you the 10 best dropshipping niches for the United States. These all are time-tested niches so the chances of success are much more than any random niche.
So, without wasting time, let’s jump into the list.
1. Clothes and Shoes
The biggest niche on the internet is fashion. Clothes and shoes come under this niche so they receive the highest traffic and convert well.
According to Trendex, Apparels eCommerce market size in the USA in 2020 was crossed 90 billion dollars.
So, you can easily imagine how lucrative dealing in clothes and shoe niche is.
Selling, these items on the internet do not need extra skills as they are daily consumable items so you can easily sell them.
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Also, there are several reputed dropshipping suppliers are available in the US so you can tie up with them to start your business.
You can check out my article Top 28 US Dropshipping Suppliers To Dropship Into The USA to find good and reliable clothes and shoe suppliers in the US.
Another great advantage of this niche is, you don’t need to run big-budget ad campaigns. Social media ads work well with this niche. As you know social media ad campaigns are affordable than Google ads, you can start campaigning under a small budget.
You can start dropshipping in clothes and shoe niches with a few hundred dollars to a few thousand dollars.
However, this is a competitive niche than others that I’ve mentioned in this list, still you can get success as the audience size in the Apparel niche is much bigger than other niches.
Despite more competition, you will always find space to sell your items.
Here are the last 5 years Google trends report of shoes and Clothes niche.
You can see these are the evergreen niches and will never go out of the market. So dealing in clothing and Shoes is one of the best dropshipping business niches in the United States.
2. Health and Fitness
“Health and Fitness” niche is one of the most profitable niches on the internet. There are several benefits of dealing in this niche in tier-1 countries like the United States.
- Health and fitness products are high profit margin products. The manufaturing cost of these products is way less then the price they sell.
- The audience size of health and personal care niche is very big in United States.
- However, it’s a compititive market, you still find space to sell if your packaging and shipping is good and your product provides value to the customers.
- There are several sub niche (belly fat burn, fitness, palio diet etc) in health and personal care niche you can tap into for more targeted customers.
- There are a number of reliable dropshipping suppliers situated in the US to serve retailers like you.
These are some of the benefits you will get when you start dropshipping in the health and fitness niche in the United States.
But, there is one disadvantage of this niche ie; you can’t start a dropshipping business with a few hundred dollars. Because of the high-profit margin products, the ad campaigns are also more costly than other niches.
The average CPC in this niche is 3-4 dollars in Google ads. The costs increase as per the keywords you target. If you target fitness, diabetes-related keywords you will be charged up to 10-15 dollars per click.
Moreover, social media ads do not convert well in this niche so you will have to opt for Google ads which is costly for this niche.
So if you have at least a few thousand dollars only then you should try this niche otherwise you should avoid it.
No worry, there are other profitable yet under budget niches coming below so read on till the end.
In the below image you can see the Google Trends report of the United States for the health and fitness niche.
3. Kitchen and grocery
The kitchen and grocery category is one of the evergreen business niches and is also very popular among online buyers. It is a wide niche including kitchen appliances, kitchen tools, and groceries, and much more.
So you can easily find a sub-niche under the kitchen and grocery category and start dropshipping for those sub-niches. As this is a vast niche you can easily scale your dropshipping business in this.
In the USA, the concept of a modular kitchen has always been in demand. It’s a product-rich category so you will never get out of the market if you catch the latest and trendy products.
The best thing is, there is a huge audience size in the USA for Kitchen and grocery niche.
Another great advantage of this category is you can easily find reliable dropshipping suppliers in the USA to dropship inside the country on behalf of you.
If you are an Indian, Austrian, or from the UK then you can handle your business right from your home by tie-up with USA-based dropshipping suppliers.
Kitchen and Grocery Google Trends Report
You can see that the trend is inclined for the word kitchen in the United States which means starting a dropshipping business under this niche will make your huge profits.
4. Home and bedroom
Just like the kitchen and grocery niche, home and bedroom is a product-rich category and also very popular among the US audience.
US audience is considered as one of the most frequent buyers in the world. They love buying online. US females are always fond of new and trendy home and bedroom products and frequently search the internet for new products.
That’s why selling home and bedroom-related products online in the USA is a lucrative business option. However, there are already big players doing this business in the US so you will face a lot of competition.
To beat the competition you have to do online advertising campaigns on Google and social media ads. Social media ads are very effective for both home and bedroom and kitchen in grocery niches.
If you are good at digital marketing then both of these niches work best for your dropshipping business.
Home and Bedroom Google Trends Report
You can see the trend of home-decor keyword inclining in Google Trends report for the USA. So, this is a lucrative dropshipping category for you.
1962, since when the first computer game “Spacewar” was published, it has been always in trend. According to Statista the US gaming market size was approx 66.88 billion US dollars in 2020.
You can easily imagine how much potential it has in the US and all over the world.
The added benefit of dropshipping is, this is a high ticket niche that means you earn more by selling less.
Whether it’s a Playstation or a gaming PC, these all cost in hundreds of dollars. Also, gaming DVDs are costly.
However, there are only a few reliable suppliers available in the USA for the gaming niche.
Also, advertisement costs are higher than in other niches. If you target gaming-related keywords then you will have to compete directly with the advertisements of the game equipment manufacturers which leads you to pay more advertisement costs.
But, once you make your customers then you can nurture them regularly to make them aware of new games and equipment.
In the gaming niche, email marketing works as the best digital marketing method.
Gaming Niche Google Trends Report
You can see in the above Google Trends image that in recent years gaming niche is becoming more and more popular in the USA. If you start dropshipping in this niche then you can pocket huge profits.
However, this niche does not have a big audience size. There is a selective audience for this niche so you have to target those who are already interested in gaming. That’s where the combination of Google ads and email marketing work best.
6. Power Tools and home improvement
Power tools and home improvement equipment has always been lucrative business niche. It’s an evergreen niche so setting up your dropshipping store in this niche will never let down your business.
Drill machines, lawnmowers, wrenches, and other equipment which are used in construction work fall under this niche.
In the USA, people love to improve/repair their house on holidays. So, these equipment sell well in the United States.
Online shopping websites also introduce new equipment from time to time so the craze of the people towards power tools always persists.
In the cold regions of America, the need for the repair of houses after winter is always there. So, the demand for power tools and home improvement products is high.
According to Statista , in 2020, the U.S. power tool market size was at around 11.6 billion U.S. dollars, and it will grow at the rate of 5-10% every year.
Power tools come under high ticket products so here the competition is lower than in other niches. You can easily imagine home much scope is there in the power tools dropshipping business.
Here is the Google Trends report of Power tools for the last 5 years in the United States.
You can see a steady growth in the trend that means it’s the perfect industry for you to start a dropshipping business in the United States.
7. Home Gym Equipment
Another great dropshipping niche for the United States is home gym equipment.
Because of the Covid-19 pandemic and lockdown, the demand for home gym equipment is rising. People who were regular in the gym want to work out in their homes.
That’s why it’s one of the most lucrative dropshipping industries in not only the United States but all over the world.
Yoga mats, weights, dumbells, treadmills, etc come under this niche. It’s also a high ticket products niche so you will pocket more profit by selling home gym equipment.
Also, there are tons of dropshipping suppliers in the USA. So you can easily find good dropshipping suppliers for home gym equipment.
You can see in the Google Trends graph below that how home gym equipment has grown in 2020/21.
8. Survival Gear
In the USA, people love trekking and camping. They go to the forest and mountains to spend some quality time with nature.
But, trekking and camping always bear some risks.
So, people buy survival gear to make them safe during camping and trekking. Survival gear is very popular among the US people.
These gear also help people to be safe in their homes from outsiders.
Survival knife, rope, etc come under this niche.
You can earn a good income by selling survival gear on your dropshipping website.
However, the trend of survival gear is decreased in the last 5 years yet this niche has much potential to make you rich.
Here is the Google Trends report of Survival Gear for the USA in the last 5 years.
9. Camping Gear and equipment
As I have told you above, camping and trekking are one of the popular sport in the USA. So, just like survival gear, camping gear and equipment is also a lucrative dropshipping business there.
There are tons of products available in this segment so you will never get out of the trend.
However, during the pandemic, the trend of camping and trekking has declined but it has very good future growth potential.
Also, you can easily find a good dropshipping supplier for camping gear and equipment in the United States to serve your US-based customers.
Folding tents, torch, ropes, trekking shoes, etc come under this niche. This niche is the mix of the low ticket and high ticket products which is good to quire all types of customers.
Here is the Google Trends report of the camping gear and equipment.
As you can see in the graph, it’s a seasonal niche and also slowly inclining every year. Slow inclining niches are evergreen niches and dealing in them makes you permanent business.
But as it’s a seasonal niche, don’t always depend only on this but mix it with other niches on your dropshipping website.
That way, you would book more profits in your dropshipping business.
Beauty niche is an all-time evergreen niche so whatever you well under this niche, you will get results. The benefit of beauty products is that people need them on regular basis.
So when a website visitor buys something from your website, chances are they would become your long-lasting customer.
As you know, US people are fashion freaks so they are fond of new fashion trends in apparel and beauty products.
There are several big brands available in this niche so you will never get out of product choice in this segment.
However, most of the beauty products are low ticket products but the sell quantity is higher than other niches so you can pocket a good income by dropshipping beauty products in the USA.
The added benefit is, the profit margin of beauty products is higher than other niches. As per the products, it can be up to 50-70%. However, for branded products, it would be 20-30%.
Here is the Google trends report of the beauty niche.
You can see that the beauty niche is slowly inclined in the last 5 years. That means it’s an evergreen niche and the inclination is due to the increment in population.
So, step into this niche is great for you if you want to do dropshipping in the USA.
Well here were the top 10 dropshipping niches for the United States in recent years. Whichever, the niche you choose from the above list, you will get profit, provided you play wisely.
Dropshipping is not for all. You need mixed expertise in SEO, content writing, digital marketing, image editing, etc to find and target the niche followers without getting lost in the crowd of drop shippers.
I have a bunch of useful articles, that will help you in understanding and learning the above skills so don’t forget to read those articles.
- How to Start Dropshipping Business
- What is Silo Structure: How Silo Structure Helps in SEO [Ultimate Guide]
- Difference Between On-Page SEO and Off-Page SEO
- Social Media Marketing For Businesses and Startups [Ultimate Guide 2021]
And don’t forget to comment below with any doubts. I will always be there to answer your questions.