The digital marketing landscape of the 21st century is unbelievably competitive. All over the world, millions of companies are vying for the spotlight.
In fact, companies spend a lot of resources so that their brands, products, and services can receive proper attention from customers.
Research has shown that almost $616 billion will be spent on digital advertising globally in 2022.
In this kind of contentious environment, you need to design a marketing strategy that is robust and flexible. Blog marketing is an important aspect that you should devote attention to.
What is Blog Marketing?
Blog marketing is one of the most effective content marketing strategies that brands can use. Blogs are an excellent way for you to connect directly with your target demographic.
You can achieve multiple objectives simultaneously by starting and maintaining a blog with quality content.
It will allow you to gain a considerable advantage in search engine optimization, and you will also be able to build customer loyalty by publishing helpful material.
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In general, blogs contain content pieces that are educational as well as enjoyable. Readers are allowed to decide what they want to interact with. As a result, brand loyalty can be built in the process.
The History of Blog Marketing
Blogging began in the late-1990s due to the growing popularity of the World Wide Web. Initially, blogging was restricted to a select few who knew how to create websites.
However, with the advent of easy-to-use platforms such as Blogger in 1999, blogging became an international pastime for many.
Soon, companies started to grasp the immense potential that blogs have when connecting with potential customers is concerned.
New entries had to be coded into a separate HTML file and cross-referenced with the rest. Today, users can simply copy-paste text from their word processors into the blog’s in-house Content Management System (CMS).
As you can see, technological advancements leading to cheap web hosting have allowed companies to establish websites and blogs quickly. This is just one of the reasons why brand blogging is so popular today.
Some Blogging Tips for Beginners
If you are new to this blogging thing, then you will definitely appreciate some tried-and-tested blogging tips. These will help you start and carve out a niche for your brand in today’s competitive industry.
Also, you will be able to create and curate unique content that will set you apart from the rest of the world.
#1 Use the Power of Social Media
In 2022, brands have spent upwards of $220 billion on social media advertising. So it is no surprise that social media platforms like Instagram and Facebook are the bread and butter of companies today.
Also, you can use different media forms such as audio and video to promote your blogs on social media.
For example, you can use the free online video cutter to create gorgeous short videos to post on Instagram stories. If your brand is visual (think fashion, culinary, etc.), then active social media is a necessity.
#2 Optimize your Blog for Search Engines
You will also need to optimize your blog to be highly ranked in Google’s search results. Search Engine Optimization or SEO is a potent tool that can have tangible results in terms of revenue and sales.
Proper SEO practices can increase the visibility and impact of your blog exponentially. The trick to doing so is to find the right keywords for your niche.
Doing so will help you to carve a place for yourself in today’s cutthroat landscape. Google has a market share of almost 94% today. If your blogs and websites appear on the first page of a Google search, your sales will definitely start to rise.
#3 Figure Out your Target Audience
Figuring out a target audience is an easy task, but there are certain subtleties that you have to keep in mind. Simply put, your “target audience” consists of a specific group of people who will want to purchase your goods and services.
But, more broadly speaking, they may simply be a group of people who will be interested in the content you publish. The audience can be segmented based on gender, age, socioeconomic background, and much more.
Social media and competitor research will help you understand your target audience better. Soon, you will be able to connect with your potential customer base and forge a meaningful connection with them.
#4 Be Original in your Content
Always be original in the content that you publish. Try not to rehash articles, videos, etc., that have already been published.
It is a good idea to hop on social media trends, but you must practice some discretion simultaneously.
At the same time, it is not a good idea to blindly follow the herd. Instead, try to set yourself apart from your competitors by innovating and creating original pieces.
This is obviously easier said than done, but the effort will definitely pay off later. Even if you write on a topic that has already been worked on, you can make it your own by bringing a fresh new perspective.
#5 Try your Hand at Guest Blogging
Guest blogging can help you garner a decent blog readership. First, identify the blogs in your niche that have a large following.
Next, come up with pieces that can be published on these blogs and send them off. If your blog gets published on these blogs, that will drive a lot of organic traffic to your blog.
Organic traffic will convert into better KPIs and sales. However, in order to do so, you need to create original content of high quality that the established blogs would accept.
They won’t consider a rehash of already published pieces/unoriginal ideas.
#6 Be Consistent with your Blog
It would help if you were consistent with your blog pieces. For example, it is inadvisable to have significant gaps between published blogs, leading to readers losing interest.
Instead, try to post a finished blog with images, videos, etc., weekly.
You will see a significant increase in your readers and subscribers if you add new pieces regularly.
There will be no shortcuts if you want to grasp the tiny attention spans of today’s modern readers.
#7 Make Use of Metrics and Data
Data is a powerful tool that can provide insights into your blog’s performance. Do not ignore these insights! You can utilize these to make changes that can do wonders for your success.
It would help if you religiously studied your published blogs’ consumption and sharing metrics. Simply looking at the number of social media shares is not recommended.
Instead, subscribe to tools like Google Analytics to get in-depth insights about the overall reach of your website. You can see definite improvements if you make the changes right away.
A data-driven approach can help you avoid mistakes, which may cost you time and money.
#8 Take a Risk or Two
The last piece of advice is this – do not be afraid to take risks! You will see that the sheer volume of content blogs will consist of writers parroting what the others have said.
Avoid this at all costs. Take a stand and speak your opinion honestly without compromising the quality of your writing.
Authenticity is an advantage that will allow you to set yourself apart from the hoi-polloi in your field. You can also embellish your content by using tools like a video trimmer online free, audio editors, etc.
The Advantages of Blog Marketing
If you’re still not convinced, here are some facts. Go through these data-driven benefits that you will be able to enjoy once you implement a robust blog marketing strategy.
#1 Build an Authentic Relationship with your Audience
It is imperative to forge an authentic and beneficial relationship with your audience. Having a blog will allow you to connect with your readers in a meaningful way.
You can also use your blog to communicate with other businesses in your niche. These can lead to invaluable business opportunities in the future.
It will also establish your brand’s reputation as one that cares about its customers.
#2 Drive Traffic and Increase Sales
A blog will drive traffic to your website, where your products and services are available. If readers find something meaningful in your content, then they will be moved to purchase from you.
In addition, if your products and services are of good quality, they will recommend you to others. Soon enough, you will experience a boost in sales and revenue.
#3 Create a Unique Brand Identity
A blog will allow you to create a unique “voice” for your brand. It is much easier for companies to connect with customers if they can humanize themselves to a certain degree.
A social media presence can help with this, as can an active blog. Individualistic brand identity will also allow you to distinguish yourself from your competitors. This distinction is critical since you will compete with thousands of similar companies.
A practical upside to blog marketing is that it is relatively pocket-friendly. Social media ads and SEO campaigns are expensive and require a lot of human resources.
On the other hand, blogging is comparatively economical. A blog website can usually be subsumed under your business website.
All you need to do is create content and upload it on the blog regularly. This cost-effectiveness is one of the main reasons why so many digital marketers are drawn to blogs.
#5 It Helps with SEO
As mentioned earlier, a blog is a great way to complement whatever SEO campaigns you already have.
If you include links to other websites in your posts, then it will improve your search engine ranking. In addition, if your blog gets linked to another, that will drastically improve your rank.
This practice is called “backlinking,” one of SEO’s foundational tenets. SEO is a long-term investment, and a robust blog marketing strategy allows you to increase your brand’s visibility by leaps and bounds.
As a result, you can enjoy high sales, high traffic volume, and a decent readership.
Some Last Words
This article has been a comprehensive outline of how you can upgrade your current blog marketing practices.
It is imperative to change with the times, which is why your marketing strategies must be flexible. It is not enough to have a blog and rehash content to post on it. You need to create original and refreshing content that will add value to your customers and readers.
It would be best if you also distinguished your brand from the competition by creating a unique brand voice and identity.
This will help you to stand out and carve out a niche for your company. This article has also outlined the various advantages you can enjoy if you invest in a proper blog marketing strategy. It should complement the broader digital marketing strategy that is already in place.